Long Street Association
Working together to support, promote and protect one of Cape Town’s most iconic streets.
Long Street has always been one of Cape Town’s most recognisable streets. It is known for its historic buildings, restaurants, bars, coffee shops, nightlife, creative spaces, independent businesses and layered city life.
The Long Street Association exists to bring property owners, business owners, tenants, operators and community stakeholders together with a shared goal: to support a safer, cleaner, more active and better-promoted Long Street.
This is about working together, sharing information, improving communication and creating a stronger future for the street.
Why the Association Matters
Long Street is not one business, one building or one venue. It is a district made up of many different people, spaces and experiences.
The Long Street Association helps create a collective voice for the area. By working together, members can raise concerns, support improvements, coordinate ideas and help build a more positive public image for the street.
The aim is to support practical, visible improvements while also celebrating what already makes Long Street special.
What We Are Working Towards
Safety and Communication
Creating better lines of communication between businesses, property owners, tenants, security providers and relevant city stakeholders.
Cleaning and Maintenance
Supporting a cleaner and more cared-for street through shared responsibility, reporting and practical improvements.
Business and Visitor Support
Encouraging more people to visit, explore and support Long Street businesses.
Marketing and Promotion
Using platforms like Love Long Street to highlight businesses, events, stories, heritage, food, nightlife and community initiatives.
Heritage and Street Character
Celebrating the historic buildings, original shopfronts, balconies, public art and unique details that give Long Street its identity.
Events and Activation
Supporting ideas that bring positive energy to the street, including local events, cultural moments, business collaborations and public-facing campaigns.
How Love Long Street Fits In
Love Long Street is the public-facing media and marketing platform created to help tell the story of the street.
Through photos, videos, reels, interviews, heritage features, event promotion and business highlights, Love Long Street helps show the public what is happening in the area and why the street is worth visiting.
The Long Street Association focuses on coordination, communication and support behind the scenes. Love Long Street helps share the energy, people and stories with the wider public.
Together, the goal is to help shift the conversation around Long Street and create more visibility for the businesses and people who keep the street alive.
Join the Conversation
The Association is open to people and organisations with a genuine interest in the future of Long Street, including:
- Property owners
- Business owners
- Tenants and venue operators
- Restaurants, bars and cafés
- Retailers and service providers
- Residents and neighbours
- Creatives and community partners
- Safety and urban improvement stakeholders
Whether you own a building, run a venue, operate a small business or simply want to contribute to a better Long Street, there is value in being part of the conversation.
Contact the Long Street Association
For membership enquiries, business participation, community matters or general information, please contact us.
The Long Street Association is a community-based association focused on supporting communication, coordination and improvement efforts within the Long Street area. It works alongside relevant stakeholders where possible, but does not replace official municipal, law enforcement or emergency services.
For emergencies, please contact the relevant emergency service directly.